Hi! I'm Sophia Tang, a senior UIUX Designer
who turns complexity into clarity.
Hi! I'm Sophia Tang,
a senior UIUX Designer who turns complexity into clarity.
I combine product thinking, systems thinking, and AI to turn complex problems into clear, useful experiences.
BC Home Energy Planner
Led a 0→1 experience that turns user inputs into personalized reports and plans, driving informed upgrade decisions and rebate adoption.
Launched & live
Product at scale
End-to-end design
BC Home Energy Planner
Led a 0→1 experience that turns user inputs into personalized reports and plans, driving informed upgrade decisions and rebate adoption.
Launched & live
Product at scale
End-to-end design
BC Home Energy Planner
Led a 0→1 experience that turns user inputs into personalized reports and plans, driving informed upgrade decisions and rebate adoption.
Launched & live
Product at scale
End-to-end design
BC Hydro Homes+
Transforming a professional energy assessment platform into a guided experience for homeowners.
BC Hydro × Properate
Launched & live
Lead product designer
BC Hydro Homes+
Transforming a professional energy assessment platform into a guided experience for homeowners.
End-to-End ownership
Launched & live
Design system driven
Properate Website Redesign
Transforming a fragmented experience into a clear, scalable platform
End-to-End ownership
Launched & live
Design system driven
Properate Website Redesign
Transforming a fragmented experience into a clear, scalable platform
End-to-End ownership
Launched & live
Design system driven
Properate's brand new look
Transforming a fragmented experience into a clear, scalable platform
End-to-End ownership
Launched & live
Design system driven
How I Think
The first solution is rarely the best one. Every project in this portfolio shows how feedback changed the design.
01
Start with uncertainty
I don't jump into solutions. I uncover the real problem first.
Design with evidence
Every iteration should answer a question, not just improve visuals.
02
Reduce cognitive load
The best interface is the one users barely need to think about.
03
Ship, learn, repeat
A design isn't finished when it's approved—it's finished when users succeed
04
How I Think
The first solution is rarely the best one. Every project in this portfolio shows how feedback changed the design.
01
Start with uncertainty
I don't jump into solutions. I uncover the real problem first.
Reduce cognitive load
The best interface is the one users barely need to think about.
03
Design with evidence
Every iteration should answer a question, not just improve visuals.
02
Ship, learn, repeat
A design isn't finished when it's approved—it's finished when users succeed
04
How I Think
The first solution is rarely the best one. Every project in this portfolio shows how feedback changed the design.
01
Start with uncertainty
I don't jump into solutions. I uncover the real problem first.
Design with evidence
Every iteration should answer a question, not just improve visuals.
02
Reduce cognitive load
The best interface is the one users barely need to think about.
03
Ship, learn, repeat
A design isn't finished when it's approved—it's finished when users succeed
04
Skills
Skills
UX Design
UX Design
Product Design
Product Design
UI Design
UI Design
Design Systems
Design Systems
Interaction Design
UX Research
UX Research
Design Sprint
Design Sprint
Prototyping
Prototyping
User Testing
User Testing
Usability Testing
Usability Testing
Design Thinking
Design Thinking
Leadership
Leadership
Mentoring
Mentoring
Rapid Iteration
Rapid Iteration
+ More
+ More
I design products where clarity matters. From public services to enterprise platforms, I turn complex policies, workflows, and technical constraints into experiences people can understand and trust. I enjoy working through ambiguity with research, rapid iteration, and close collaboration—refining ideas until they become simple, intuitive, and ready for the real world.
I design products where clarity matters. From public services to enterprise platforms, I turn complex policies, workflows, and technical constraints into experiences people can understand and trust. I enjoy working through ambiguity with research, rapid iteration, and close collaboration—refining ideas until they become simple, intuitive, and ready for the real world.
